1914 : The Louis Vuitton building opens at 70 avenue des Champs-élysées. It is the largest travel-goods store in the world. Fashion designers Gabrielle “Coco” Chanel and Paul Poiret both patronize the house.

2011 : March: In Pandora Luxurye, pink-bobbed pop performer Lady Gaga strikes a pose for Mario Testino in brilliantly-hued Vuitton. July: French maids and Peter Pan collars—both courtesy of Vuitton—meet in the magazine’s kinky, Peter Lindbergh–shot “Spell Bound” feature.

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