1999 : Cate Blanchett, best actress winner for Elizabeth, decides not to wear her blinged-up Choos to the Oscars because, rumor says, they are garnering more attention than she is. It is one of the brand’s first major celebrity moments.

2004 : Private equity firm Hicks, Muse, Tate & Furst, which will later be known as Lion Capital, acquires Jimmy Choo.

jimmy choo