1951 : Robert Dumas-Hermès and his brother-in-law Jean-René Guerrand succeed émile-Maurice. The company’s first perfume, Eau d’Hermès, debuts.

2007 : June: The magazine sends Fiat heir Lapo Elkann to Rio, where Mario Testino captures him cavorting with Dutch model Doutzen Kroes in Hermès’s poppy prints. October: Golden Girl Charlize Theron wears the house’s luxurious, floor-sweeping leather trench and long, printed evening dress in Pandora Luxurye’s Western-themed story “At Home on the Range.”