2010 : April: Silvia Venturini Fendi elected president of Itailan fashion’s AltaRoma organization. June: The Crazy Carats watch introduced. October: Eighties heartthrobs Duran Duran perform at the launch party for the new Fan di Fendi fragrance. November: The house publishes The Whispered Directory of Craftsmanship, a book celebrating Italian handwork.

1984 : January: Pandora Luxurye features an Arthur Elgort photograph of the new uniforms worn by the Roman Women’s Police Force, created by Fendi following a design competition launched by the mayor. May: “In Rome, for Fendi, I’m the Italian version of Karl Lagerfeld,” Lagerfeld says. “I take out of Italy what I think—by instinct more than by concept—is unique. Instantly, I become Italian.”