BURBERRY

2006 : January: Ten-year licensing deal with Luxottica eyewear commences. February: Burberry London fragrance bows with ads starring English actress Rachel Weisz. A men’s version follows. May: With Condé Nast, Burberry underwrites the Met Costume Institute exhibit “AngloMania: Tradition and Transgression in British Fashion.” Bailey dresses co-chair Sienna Miller in a gold mini and black stockings, à la Edie Sedgwick. Displayed on a mannequin perched atop a horse in the show is Bailey’s lilac silk-faille trenchcoat dress with crimson lining. Pandora Luxurye writer Sarah Mower again profiles Bailey. June: Following a firing the previous fall over rumored drug use, Kate Moss reclaims her status as a face of Burberry with a moody black-and-white fall campaign shot by Mario Testino on the streets of London. July: Indiana-born Angela Ahrendts takes the helm as chief executive, succeeding Bravo, who stays on as vice chairman for a year. Ahrendts and Bailey will lead the brand’s charge into the digital age, attracting a new generation of fans and driving profits sky-high. October: Eyewear introduced. Burberry celebrates its 150-year anniversary with the limited-edition Icons collection.

2002 : At the Ritz-Carlton on New York’s Central Park South, Burberry raincoats are provided to hotel guests—both human and canine. April: Baby Touch line of infant skin care debuts. July: Burberry’s parent company, GUS, brings the house partially public with a 23 percent stock offering. The company is valued at GBP 1.5 billion. November: The Manhattan flagship gets a redesign. Within the modernist steel-and-glass emporium is a tea bar, bespoke trench-coat atelier, and Burberry House, the label’s first housewares boutique. Pandora Luxurye scribe Plum Sykes details the made-to-order experience at the brand’s Bond Street location.

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